Description
The 2025 edition of the highly anticipated annual collaboration between Chichibu and La Maison du Whisky, Ichiro's Malt Chichibu Paris Edition, explores the geography and urban identity of Paris and Tokyo. With six colourful labels, a tribute to Japanese kawaii culture, the series invites you to visit the emblematic districts of these two capitals: Montmartre and Asakusa; Le Marais and Harajuku; Les Champs-Élysées and Ginza. Inspired by postage stamps with their jagged edges, they evoke travel and the correspondence between the two urban cultures. Ichiro's Malt Chichibu Paris Edition 2025 Le Marais x Harajuku is dedicated to two bastions of modernity. Le Marais, the epicentre of Paris Fashion Week, with its unparalleled concentration of pop-up stores, art galleries and coffee shops, resonates with Harajuku: a haunt of trendy youth where lovers of alternative fashion, kawaii culture, bubble tea and latte art meet. This complex blend consists of 17 different casks, with whiskies ranging in age between 5 and 14 years.



